A wellconducted keyword analysis helps in many later processes and is the basis for effectively increasing your visibility on Google. So its worth spending some time searching for the right phrases because youll come back to the results of this analysis many times. Remember that not everyone uses keywords that you think are appropriate. The more potential customers the more different options for using Google. Not everyone uses Google search the same way. In your opinion it will be to define literally all keywords that can be used in the context of your products or services both directly and indirectly. From my experience I can say that a medium sized business may have about a few thousand key phrases for which it should be optimized. Online stores consist of tens or even hundreds of thousands of keywords.
Today positioning consists in looking at the presence of a website in Google from a much broader perspective. Longtail traffic is more valuable to your business. Although Latest Mailing Database the main phrase describing your business has for example views per month the sum of longtail phrases with an average of views gives you views. In addition these phrases describe more precisely what your customers need which translates into an increase in the conversion rate increase in sales. Long Tail vs. General Words Most customers of a dress shop will not enter generic phrases dresses.
A much more common case is the use of longtail phrases which are searched more often than general ones but come in different variants black date dress red dress for a wedding green dress for New Years Eve navy blue prom dress yellow prom dress e.t.c The number of combinations of such keywords is practically infinite detailed queries are characterized by a large degree of diversity. However you need to know most of these phrases and notice possible patterns thanks to which you will build a page that will gain more customers.