You really need to establish a bond of closeness and trust between them and you. Federate a community around your brand To maintain the link with your customers, nothing like social networks. Depending on your offer, your clientele and your loyalty strategy, you will favor this or that social network. Facebook to target a large audience and take advantage of powerful targeting options Twitter for customer relations and for B2B LinkedIn to target professionals SnapChat to target young people and rejuvenate its image Instagram to highlight your offer to.
Millennials Pinterest to engage and inspire women 25-49 Social media can bring you many benefits. They bring you visibility on the Internet, act as support fax list for customer relations and are the out it is ideal for creating interaction (eg contests) with your community. This can then promote your brand through its commitment. To federate the most loyal customers on social networks, you can easily import your contacts. At the same time, let your customers know on which social networks they can find you. Mention them on your site, your newsletters.
Your packaging, etc. Customize your offer Thanks to forms, satisfaction surveys and data collected on your customers, you will be able to segment your target and personalize your offer. Personalization is a bit of a buzzword lately. And for good reason, that's what consumers want. Your product or service offer, your messages and your customer relationship must be personalized. Big Data associated with Data-Driven Marketing makes it possible to identify for each customer what their expectations and needs are. Today, personalizing a message by simply mentioning the first name is no longer enough.