Advertising Continue reading below 2. It allows businesses and nonprofits to reach a wider audience According to Entrepreneur.com, the number of consumers who say they would switch from one brand to another if the other brand was associated with a good cause has jumped to 87%, a dramatic increase in recent years. This shows that customers tend to view companies more favorably if they support a specific cause. Therefore, by doing this, you can reach an audience of people who otherwise might not have been attracted to your business just because of the brand and product.
This gives your business the extra boost that some people are looking for and will also give you an edge over companies that hair masking service haven't yet adopted CRM. 3. It improves customer loyalty Once you've reached a large target audience, it's important to do something to keep them hooked, and cause marketing is a great way to do that. Customers tend to believe that when a business donates some of their hard-earned money to a good cause, that business is more deserving of their business than a business that continues to keep all of its profits for itself. Not to mention, consumers feel like they're also making a difference by supporting a business that helps a nonprofit and/or a good cause.
That alone is motivation enough to keep them coming back for more. 4. It connects the company to the cause A successful cause marketing campaign must establish a connection between the company and the cause it sponsors. All of this means that the cause the company is marketing towards has to be somehow related to the company and/or the products themselves. For example, cosmetics company Avon began funding the Avon Walk for Breast Cancer. These two things are intertwined because women make up the majority of Avon consumers and women are the audience most affected by breast cancer.