encourage you to be passionate about building high-quality assets that will eventually impact your ROI. Be genuinely happy for others when they find content that serves a purpose. As SEOs, we help Google make people's lives easier. We make a difference in people's lives when they are in trouble. We comfort people when they are confused or scared. We lead them in the right direction when they don't know where to turn. Think of a mother trying to determine the survival rate of her child who has just been diagnosed with cancer. If you as an to convince a surgeon to shoot a video talking to mothers about survival rates. When watching videos, don't think about ROI,
think about how your video just comforted that mother. If you're building an asset that helps overweight or obese people calculate and track calorie intake/output to better manage it, review analytics and take a minute to understand that users aren't just employee email list interacting with your asset , they change their lives. Conclusion Altruism is defined as the opposite of selfish. If you are altruistic, you think more of others than yourself, you are generous and kind. Being altruistic is similar to being altruistic - another word for giving to others without seeking personal gain (source).
Let's face it, marketing is expensive, and we invest in marketing because we want to make money. If there were no personal gain, marketing would be a pretty shitty investment. The key is to focus more on giving to others and less on the personal gain part, knowing that if you're doing the right thing for your customers, you'll see the return on investment you're looking for.Your brand is what your customers think of when they hear your brand name. Use SEO to do something about it, impact people's lives and generate ROI through search.