When a website visitor is acquired from a social media ad, they will end up on one of your landing pages. However, social media is tricky and can often lead to fewer conversions than Google Ads or even organic visitors. If you see fewer conversions with social media than other forms of digital advertising, then personalization might be able to help. If you acquire a website visitor through LinkedIn, they will want a different experience than a visitor that is coming from a more casual platform like Instagram. I have also seen companies set up special discount codes or promotions for visitors who were acquired from a certain platform. For example, LinkedIn visitors are typically very high-quality and relevant for B2B companies, but maybe you have a hard time converting LinkedIn visitors.
Show them a 10% lifetime discount code, and they will have a hard time saying no. In addition, visitors who come from social media have a shorter attention span. This means that your website will have to catch their Consumer Phone List attention much faster than someone who is avidly researching for a solution. UI/UX User interface and user experience are both important factors that go into a successful website. If a website is not visually appealing then it’s hard for potential customers to convert. With personalization, you can easily make your website more attractive and usable without code. Test out different styles of your website to find out what your website visitors are looking for.
Generally, your website will have 15 seconds to catch the attention of your visitors. Put that time to good use by capturing their attention quickly and reducing your bounce rate. Next, we are going to talk more about metrics that website personalization can improve. As marketers, we love data. We want any type of marketing initiative to be backed by metrics and other data that will prove our point. That’s why we want to track the success of our website personalization initiatives. Keep reading for some key metrics to track.